May 19th, 2010
Social media marketing is a process of creating relationships and is a compelling strategy that gets you links, attention, and traffic. Once youve determined your goals and targeted audience, how you execute your strategy makes the difference between social media success or social media flop.
Whether you are new to social online marketing or a pro, there are five simple fundamental elements of social online marketing to remember.
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October 22nd, 2009
Selling more in less time includes making sure
you look after existing clients
In an earlier article, I spoke about how important it is for sales professionals to fine-tune the way they attract new clients. The same is true of client retentions. To become a top-ranked sales professional (and to stay there), its vital to have a system running all the time designed specifically to help you hang on to your existing clients so that they call you again and again for new business. Ill explain why this is important, and then well consider the steps you can take in your own business to implement a personalized client-retention system designed to help you sell more to more people in less time.
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October 2nd, 2009
One of the biggest difficulties I have with recessions is that the bad news it generates tends to become like junk food: we know its bad for us and yet we eat it up anyways. It is far too easy to get caught up in who is on the losing end of things in a tough market, even though"and lets face it"thats what tends to sell in the news business these days.
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October 2nd, 2009
Nineteenth-century Danish physicist Hans Christian Oersted gave the world a legacy of discoveries, including one that all of us in sales today can appreciate. Hear me out here, I promise this will be worth it! Oersted discovered electromagnetism, which we can all credit as the basis for many of the comforts of modern life. However, theres another angle to Oersteds story that I find compelling. Electromagnetism, his most celebrated accomplishment, was something that happened more or less by accidentone day while preparing a lecture. He took the time to make note of a curious relationship between a compass needle and a battery. And the rest is, well, history!
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September 26th, 2009
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